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    Wilson & Frenchy Organic Baby Pyjama with botanical print design, perfect for cozy nights.
    A smiling newborn sitting on a beige background, wearing Wilson & Frenchy Organic Baby Pyjamas with a hand-illustrated print.
    Wilson & Frenchy Organic Baby Pyjamas
    Wilson & Frenchy
    $38.25 Regular price $51.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
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    Aster-and-Oak-Organic-Knit-Leggings-Blush-Naked-Baby-Eco-Boutique
    Aster-and-Oak-Organic-Knit-Leggings-Navy-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Knit Leggings (Multiple Variants)
    Aster & Oak
    $43.00 Regular price $60.00 Sale price You Save 28%
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    Grech-and-Co-Organic-Cotton-Kids-Tigghts-Fern-Naked-Baby-Eco-Boutique
    Grech-and-Co-Organic-Cotton-Kids-Tights-Buff-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Cotton Kids Tights (Multiple Variants)
    Grech & Co.
    $33.60 Regular price $60.00 Sale price You Save 44%
    Sale
    Wilson-And-Frenchy-Organic-Baby-Leggings-Tinker-Floral-Naked-Baby-Eco-Boutique
    Assorted baby clothes, including Wilson & Frenchy GOTS-certified organic cotton leggings, and accessories neatly displayed on a beige background.
    Wilson & Frenchy Organic Baby Leggings
    Wilson & Frenchy
    $26.25 Regular price $35.00 Sale price You Save 25%
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    Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Baby Leggings
    Wilson & Frenchy
    $26.25 Regular price $35.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    A sustainable choice for a Wilson & Frenchy Rib Organic Tee (Multiple Variants) with a sun on it.
    A Wilson & Frenchy Rib Organic Tee (Multiple Variants) with a drawing of a sea turtle.
    Wilson & Frenchy Rib Organic Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    Aster & Oak Organic Air Balloon Knit Jumper with air balloon and cloud embroidery, featuring button details on the shoulder.
    Toddler in Aster & Oak blue organic cotton jumper and hat sitting with a decorative hot air balloon in the background.
    Aster & Oak Organic Air Balloon Knit Jumper
    Aster & Oak
    $62.25 Regular price $83.00 Sale price You Save 25%
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    Sale
    PRE-ORDER: Aster & Oak Organic Swan Print Long Sleeve Top - Naked Baby Eco Boutique
    PRE-ORDER: Aster & Oak Organic Swan Print Long Sleeve Top - Naked Baby Eco Boutique
    Aster & Oak Organic Swan Print Long Sleeve Top
    Aster & Oak
    $35.00 Regular price $49.00 Sale price You Save 29%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Overalls-Mushroom-Naked-Baby-Eco-Boutique
    Close-up of a sleeping infant dressed in Wilson & Frenchy Organic Waffle Overalls with adjustable straps and a knitted cap.
    Wilson & Frenchy Organic Waffle Overalls
    Wilson & Frenchy
    $44.25 Regular price $59.00 Sale price You Save 25%
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    Sale
    Light Blue / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Buff / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants)
    Grech & Co.
    $16.80 Regular price $30.00 Sale price You Save 44%
    Sale
    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Rib Tee (Multiple Variants)
    Wilson & Frenchy
    $22.40 Regular price $35.00 Sale price You Save 36%
    Sale
    Aster-And-Oak-Organic-Long-Sleeved-Zip-Romper-Air-Balloon-Naked-Baby-Eco-Boutique
    Little-Baby-Sitting-In-Basket-Wearing-Aster-And-Oak-Organic-Long-Sleeved-Zip-Romper-Air-Balloon-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Long-Sleeved Zip Romper
    Aster & Oak
    $44.25 Regular price $59.00 Sale price You Save 25%
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    Sale
    Wilson-And-Frenchy-Knitted-Jacquard-Jumper-Almond-Naked-Baby-Eco-Boutique
    Assorted Wilson & Frenchy baby clothing and accessories, including the Wilson & Frenchy Knitted Jacquard Jumper, laid out on a neutral background.
    Wilson & Frenchy Knitted Jacquard Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
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    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants) for babies featuring adorable turtles.
    Wilson & Frenchy's Wilson & Frenchy Organic Rib Tie-Front Shorts in pink with floral print.
    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.04 Regular price $29.00 Sale price You Save 24%
    Sale
    Pistachio/Ecru / 0-3 Months Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants) - Naked Baby Eco Boutique
    Anchor Blue/Rust / 0-3 Months Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants)
    Wilson & Frenchy
    $17.85 Regular price $35.00 Sale price You Save 49%
    Sale
    Aster-And-Oak-Organic-Cotton-Print-Top-Butterfly-Garden-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Print Top (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Top
    Aster & Oak
    $37.24 Regular price $49.00 Sale price You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Onesie-Petit-Garden-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Onesie-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Onesie
    Wilson & Frenchy
    $32.25 Regular price $43.00 Sale price You Save 25%
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    Sale
    Wilson-And-Frenchy-Organic-Rib-Stripe-Kimono-Top-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Stripe-Kimono-Top-Toffee-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Stripe Short Sleeve Kimono Top (Multiple Variants)
    Wilson & Frenchy
    $25.60 Regular price $40.00 Sale price You Save 36%
    Sale
    Wilson-And-Frenchy-Knitted-Ribbed-Jumper-Ecru-Naked-Baby-Eco-Boutique
    Baby in a Wilson & Frenchy Knitted Ribbed Jumper outfit and hat sitting against a beige background.
    Wilson & Frenchy Knitted Ribbed Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
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    Sale
    Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Fleck Knitted Hat
    Wilson & Frenchy
    $32.25 Regular price $43.00 Sale price You Save 25%
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    Sale
    A Wilson & Frenchy Organic Rib Stripe Henley Tee with stretchy elastane in blue and white.
    A Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants) GOTS-certified organic cotton baby's striped t-shirt.
    Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    Aster-And-Oak-Organic-Duck-Family-Zip-Romper-Naked-Baby-Eco-Boutique
    Little-Baby-In-Bassinet-Wearing-Aster-And-Oak-Organic-Duck-Family-Zip-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Zip Romper
    Aster & Oak
    $44.25 Regular price $59.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Top
    Wilson & Frenchy
    $26.25 Regular price $35.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Taupe-coloured rib shorts for babies and kids, featuring pockets and cuffed legs
    Aster & Oak Organic Cotton Rib Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Taupe Rib Shorts
    Aster & Oak
    $41.80 Regular price $55.00 Sale price You Save 24%
    Sale
    Unicorn / 3-6 Months Aster & Oak Organic Cotton Flutter Tee (Multiple Variants) - Naked Baby Eco Boutique
    Rainbow / 3-6 Months Aster & Oak Organic Cotton Flutter Tee (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Flutter Tee (Multiple Variants)
    Aster & Oak
    $30.08 Regular price $47.00 Sale price You Save 36%
    Sale
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper in beige with delicate skin.
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper for delicate baby skin, adorned with adorable animals.
    Aster & Oak Organic Cotton Flutter Sleeve Zip Romper
    Aster & Oak
    from $41.80 Regular price $55.00 Sale price You Save 24%
    Sale
    Toddler Aster & Oak Organic Harem Pants with hand-illustrated airplane and hot air balloon print on a white background.
    A toddler wearing a blue hat and Aster & Oak Organic Harem Pants stands next to a wicker basket on a plain background.
    Aster & Oak Organic Harem Pants
    Aster & Oak
    $36.75 Regular price $49.00 Sale price You Save 25%
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    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Pyjamas
    Wilson & Frenchy
    $38.25 Regular price $51.00 Sale price You Save 25%
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    Sale
    A beige Aster & Oak Organic Knit Bunny Jumper child's sweater with white rabbit patterns and button details on the shoulder, perfect for baby winter style.
    A toddler with a pink bow in her hair, wearing an Aster & Oak Organic Knit Bunny Jumper and patterned pants, stands smiling in a studio setting with rabbit figurines around.
    Aster & Oak Organic Knit Bunny Jumper
    Aster & Oak
    $66.75 Regular price $89.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
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    Wilson-And-Frenchy-Organic-Baby-Socks-3-Pack-Dijon-Pink-Fleck-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Baby-Socks-3-Pack-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Baby Socks 3-Pack
    Wilson & Frenchy
    $24.75 Regular price $33.00 Sale price You Save 25%
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    Aster-And-Oak-Organic-Happy-Holidays-Playsuit-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Happy-Holidays-Playsuit-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Happy Holidays Playsuit
    Aster & Oak
    $42.61 Regular price $69.00 Sale price You Save 38%
    Sale
    Wilson-And-Frenchy-Fleck-Knitted-Jacquard-Jumper-Naked-Baby-Eco-Boutique
    A baby wearing a Wilson & Frenchy Fleck Knitted Jacquard Jumper lying on a beige surface, looking up with a curious expression.
    Wilson & Frenchy Fleck Knitted Jacquard Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
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    Sale
    Beige knitted children's Wilson & Frenchy Cable Knit Hooded Jacket with hood on a white background.
    A baby wearing a Wilson & Frenchy Cable Knit Hooded Jacket sits looking thoughtful against a neutral background.
    Wilson & Frenchy Cable Knit Hooded Jacket
    Wilson & Frenchy
    $62.25 Regular price $83.00 Sale price You Save 25%
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    Wilson-And-Frenchy-Organic-Rib-Tie-Front-Shorts-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Tie-Front-Shorts-Peek-a-Boo-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Tie Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.40 Regular price $35.00 Sale price You Save 36%
    Sale
    Aster & Oak Organic Warm Sand Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Warm Sand Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Warm Sand Bloomers
    Aster & Oak
    $18.72 Regular price $39.00 Sale price You Save 52%

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesiessleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.