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    Wilson & Frenchy Organic Baby Pyjama with botanical print design, perfect for cozy nights.
    A smiling newborn sitting on a beige background, wearing Wilson & Frenchy Organic Baby Pyjamas with a hand-illustrated print.
    Wilson & Frenchy Organic Baby Pyjamas
    Wilson & Frenchy
    $38.25 Regular price $51.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Aster-and-Oak-Organic-Knit-Leggings-Blush-Naked-Baby-Eco-Boutique
    Aster-and-Oak-Organic-Knit-Leggings-Navy-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Knit Leggings (Multiple Variants)
    Aster & Oak
    $43.00 Regular price $60.00 Sale price You Save 28%
    Sale
    Wilson-And-Frenchy-Organic-Baby-Leggings-Tinker-Floral-Naked-Baby-Eco-Boutique
    Assorted baby clothes, including Wilson & Frenchy GOTS-certified organic cotton leggings, and accessories neatly displayed on a beige background.
    Wilson & Frenchy Organic Baby Leggings
    Wilson & Frenchy
    $26.25 Regular price $35.00 Sale price You Save 25%
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    Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Baby Leggings
    Wilson & Frenchy
    $26.25 Regular price $35.00 Sale price You Save 25%
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    Sale
    Aster & Oak Organic Air Balloon Knit Jumper with air balloon and cloud embroidery, featuring button details on the shoulder.
    Toddler in Aster & Oak blue organic cotton jumper and hat sitting with a decorative hot air balloon in the background.
    Aster & Oak Organic Air Balloon Knit Jumper
    Aster & Oak
    $62.25 Regular price $83.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    PRE-ORDER: Aster & Oak Organic Swan Print Long Sleeve Top - Naked Baby Eco Boutique
    PRE-ORDER: Aster & Oak Organic Swan Print Long Sleeve Top - Naked Baby Eco Boutique
    Aster & Oak Organic Swan Print Long Sleeve Top
    Aster & Oak
    $35.00 Regular price $49.00 Sale price You Save 29%
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    Quincy-Mae-Organic-Cotton-Long-Sleeve-Tee-Space-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Cotton-Long-Sleeve-Tee-Sea-Green-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Cotton Long Sleeve Tee - LUCKY LASTS - SPACE - 0-3 MONTHS & 4-5 YEARS ONLY
    Quincy Mae
    $30.00 Regular price $43.00 Sale price You Save 30%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Overalls-Mushroom-Naked-Baby-Eco-Boutique
    Close-up of a sleeping infant dressed in Wilson & Frenchy Organic Waffle Overalls with adjustable straps and a knitted cap.
    Wilson & Frenchy Organic Waffle Overalls
    Wilson & Frenchy
    $44.25 Regular price $59.00 Sale price You Save 25%
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    Wilson-And-Frenchy-Organic-Terry-Hooded-Sweat-Top-Petit-Garden-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Terry-Hooded-Sweat-Top-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Hooded Sweat Top
    Wilson & Frenchy
    $44.25 Regular price $59.00 Sale price You Save 25%
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    Sale
    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Rib Tee (Multiple Variants)
    Wilson & Frenchy
    $22.40 Regular price $35.00 Sale price You Save 36%
    Sale
    Aster-And-Oak-Organic-Long-Sleeved-Zip-Romper-Air-Balloon-Naked-Baby-Eco-Boutique
    Little-Baby-Sitting-In-Basket-Wearing-Aster-And-Oak-Organic-Long-Sleeved-Zip-Romper-Air-Balloon-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Long-Sleeved Zip Romper
    Aster & Oak
    $44.25 Regular price $59.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Jacquard-Jumper-Almond-Naked-Baby-Eco-Boutique
    Assorted Wilson & Frenchy baby clothing and accessories, including the Wilson & Frenchy Knitted Jacquard Jumper, laid out on a neutral background.
    Wilson & Frenchy Knitted Jacquard Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
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    Sale
    Pink Lemonade / Newborn Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Anchor Blue/Rust / Newborn Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants)
    Wilson & Frenchy
    $15.30 Regular price $30.00 Sale price You Save 49%
    Sale
    Wilson-And-Frenchy-Organic-Knot-Hat-Petit-Garden-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Knot-Hat-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Knot Hat
    Wilson & Frenchy
    $18.75 Regular price $25.00 Sale price You Save 25%
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    Sale
    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants) for babies featuring adorable turtles.
    Wilson & Frenchy's Wilson & Frenchy Organic Rib Tie-Front Shorts in pink with floral print.
    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.04 Regular price $29.00 Sale price You Save 24%
    Sale
    Pistachio/Ecru / 0-3 Months Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants) - Naked Baby Eco Boutique
    Anchor Blue/Rust / 0-3 Months Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Stripe Top (Multiple Variants)
    Wilson & Frenchy
    $17.85 Regular price $35.00 Sale price You Save 49%
    Sale
    An easy dressing Wilson & Frenchy Leo the Lion Organic Tee with a lion head on organic cotton.
    Wilson & Frenchy Leo the Lion Organic Tee, Wilson & Frenchy
    Wilson & Frenchy Leo the Lion Organic Tee - LUCKY LASTS - 0-3 MONTHS & 12-18 MONTHS
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    Aster-and-Oak-Organic-Turtle-Dove-Singlet-Onesie-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Turtle Dove Singlet Onesie - Naked Baby Eco Boutique
    Aster & Oak Organic Turtle Dove Singlet Onesie - LUCKY LAST - 1 YEAR ONLY
    Aster & Oak
    $25.20 Regular price $45.00 Sale price You Save 44%
    Sale
    Aster-And-Oak-Organic-Cotton-Print-Top-Butterfly-Garden-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Print Top (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Top
    Aster & Oak
    $37.24 Regular price $49.00 Sale price You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Pocket-Top-Leaf-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Waffle-Pocket-Top-Bluestone-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Pocket Top (Multiple Variants)
    Wilson & Frenchy
    from $28.00 Regular price $40.00 Sale price You Save 30%
    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Onesie-Petit-Garden-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Onesie-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Onesie
    Wilson & Frenchy
    $32.25 Regular price $43.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Stripe-Kimono-Top-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Stripe-Kimono-Top-Toffee-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Stripe Short Sleeve Kimono Top (Multiple Variants)
    Wilson & Frenchy
    $25.60 Regular price $40.00 Sale price You Save 36%
    Sale
    Wilson-And-Frenchy-Knitted-Ribbed-Jumper-Ecru-Naked-Baby-Eco-Boutique
    Baby in a Wilson & Frenchy Knitted Ribbed Jumper outfit and hat sitting against a beige background.
    Wilson & Frenchy Knitted Ribbed Jumper
    Wilson & Frenchy
    $57.75 Regular price $77.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Fleck Knitted Hat
    Wilson & Frenchy
    $32.25 Regular price $43.00 Sale price You Save 25%
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    Sale
    Aster-And-Oak-Organic-Cotton-Rib-Henley-Onesie-Dewkist-On-Baby-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Cotton-Rib-Henley-Onesie-Zen-Blue-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Rib Henley Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $27.52 Regular price $43.00 Sale price You Save 36%
    Sale
    A Wilson & Frenchy Organic Rib Stripe Henley Tee with stretchy elastane in blue and white.
    A Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants) GOTS-certified organic cotton baby's striped t-shirt.
    Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    Sale
    Aster-And-Oak-Organic-Duck-Family-Zip-Romper-Naked-Baby-Eco-Boutique
    Little-Baby-In-Bassinet-Wearing-Aster-And-Oak-Organic-Duck-Family-Zip-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Zip Romper
    Aster & Oak
    $44.25 Regular price $59.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Hazelwood/Ecru / Newborn Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Anchor Blue/Rust / Newborn Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants)
    Wilson & Frenchy
    $24.48 Regular price $48.00 Sale price You Save 49%
    Sale
    Grey Melange / 0-3 Months Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants) - Naked Baby Eco Boutique
    Blush / 0-3 Months Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants)
    Wilson & Frenchy
    from $54.00 Regular price $75.00 Sale price You Save 28%
    Sale
    Aster-And-Oak-Organic-Rosette-Ruffle-Muslin-Shorts-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Rosette Ruffle Muslin Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Aster & Oak
    $34.91 Regular price $49.00 Sale price You Save 29%
    Sale
    Taupe-coloured rib shorts for babies and kids, featuring pockets and cuffed legs
    Aster & Oak Organic Cotton Rib Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Taupe Rib Shorts
    Aster & Oak
    $41.80 Regular price $55.00 Sale price You Save 24%
    Sale
    Aster & Oak Organic Honey Singlet Onesie - Naked Baby Eco Boutique
    Aster & Oak Organic Honey Singlet Onesie - Naked Baby Eco Boutique
    Aster & Oak Organic Honey Singlet Onesie
    Aster & Oak
    $25.20 Regular price $45.00 Sale price You Save 44%
    Sale
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper in beige with delicate skin.
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper for delicate baby skin, adorned with adorable animals.
    Aster & Oak Organic Cotton Flutter Sleeve Zip Romper
    Aster & Oak
    from $41.80 Regular price $55.00 Sale price You Save 24%
    Sale
    Toddler Aster & Oak Organic Harem Pants with hand-illustrated airplane and hot air balloon print on a white background.
    A toddler wearing a blue hat and Aster & Oak Organic Harem Pants stands next to a wicker basket on a plain background.
    Aster & Oak Organic Harem Pants
    Aster & Oak
    $36.75 Regular price $49.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Pyjamas
    Wilson & Frenchy
    $38.25 Regular price $51.00 Sale price You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesiessleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.